Attract Travel Nurses by Posting More Jobs

How do you separate your agency from over 400 competitors in the travel nursing industry, with the number of open positions outnumbering the available travel nurses 3:1?

Part 2: Post more Jobs

Read Part 1 | Read Part 3

Job Postings are an effective way to get the word out about your agency’s openings. You can reach an audience of travelers actively seeking jobs by using sites like Indeed, Zip Recruiter, and even boards like Travel Nurse 911. The more job boards you post on, the more your campaigns will be more effective. Posting jobs is the single most effective way to get your jobs seen.

Posting more jobs can help a travel nurse agency attract more candidates, but its success depends on how strategically those job postings are managed. Here’s how posting more jobs can help and some considerations to maximize effectiveness:

Benefits of Posting More Jobs

Increased Visibility

Broader Reach: A more significant number of job postings increases the likelihood of being seen by candidates across various platforms.

Diverse Opportunities: Posting jobs in multiple specialties (e.g., ICU, med-surg, pediatrics) appeals to a broader pool of nurses with different skills and preferences.

Attracting Passive Job Seekers

Even nurses not actively searching for jobs may notice your agency if you consistently post various positions.

Demonstrating Agency Scale

Many job postings signal that your agency has a strong network of healthcare facility partners, building credibility and trust.

Matching Specific Preferences

More job listings mean candidates are more likely to find assignments that meet their specific needs, such as location, pay rate, or schedule preferences.

Improving SEO and Online Presence

Frequent job postings with relevant keywords (e.g., “high-paying travel nursing jobs in California”) improve your search engine rankings, driving more organic traffic to your site.

Key Considerations for Effectiveness

Quality Over Quantity

Detailed and Clear Postings: Ensure each job post includes essential details like pay rates, contract length, location, housing options, and benefits.

Avoid vague or generic listings, which may deter serious candidates.

Targeted Job Postings

Specialty-Specific Listings: Focus on high-demand specialties or locations with a known nurse shortage.

Geographic Diversity: Post jobs in popular destinations (e.g., Florida, California) and underserved areas to attract both adventurous and locally focused nurses.

Leverage the Right Platforms

Post jobs on platforms where travel nurses are active, such as:

Job boards (Indeed, ZipRecruiter, Travel Nurse 911)

Social media groups (Facebook travel nurse communities)

Industry-specific forums (The Gypsy Nurse).

Regular & Consistent Updates

Keep Listings Fresh: Regularly update or remove expired job postings to maintain credibility and prevent frustration for candidates.

Emphasize Unique Selling Points

Highlight what makes your agency stand out in your job postings, such as:

Competitive pay rates

Auto Offers

Housing stipends

Continuing education opportunities

Customer Service

Guaranteed hours or flexible contracts

Use Data to Guide Posting

Analyze which types of jobs get the most applications and focus on posting more of those. If jobs are not performing, replace those with jobs that perform well. 

Engage Candidates Beyond Job Listings

Use job postings as an entry point to connect with candidates through personalized follow-ups, showcasing your agency’s support and benefits. You must engage candidates quickly so another recruiter does not engage them. 

Potential Challenges

Oversaturation: If postings lack variety or specificity, they may blend into the noise, making it harder to stand out. 

Resource Strain: Posting more jobs requires time and effort; ensure you can manage inquiries and applications effectively. If you are dealing with a resource strain, consider sites like Travel Nurse 911 that can assist your team with posting jobs if needed. 

Posting more jobs can attract more candidates, but the key lies in quality, strategy, and consistent engagement. By tailoring your postings to candidates’ preferences, leveraging the right platforms, and showcasing your agency’s strengths, you can maximize the impact of your job postings.